The FeedOtter Blog

Helpful articles on marketing automation, email marketing, and best practices with Marketo, Pardot, and Eloqua.

Guide to Hubspot RSS Emails & Advanced Customization Tips

HubSpot is an all-in-one CRM system with outstanding sales and marketing automation capabilities. Whether you’re a marketer looking to keep your subscribers updated with the latest blog posts or a business aiming to automate your content delivery, HubSpot’s RSS email functionality provides an attractive solution to keep your subscribers engaged with your published content. In this […]

By Maria Myre

4 Ways to Maximize the ROI of your Pardot Email Campaigns

The constant cycle of creating, sending, and optimizing marketing emails is exhausting…especially when the results aren’t matching up with the amount of effort you put in. While this is universally true, no matter what industry you’re in or what ESP you use, today we’re going to look specifically at some of the ways Pardot marketers […]

By Maria Myre

Substack Alternatives: Exploring Options for B2B Marketers

Substack has gained a reputation as one of the go-to tools for content creators looking to build and monetize their audience. With its user-friendly interface and built-in monetization features, Substack has become synonymous with newsletter publishing. However, as the digital ecosystem continues to expand, it’s crucial for creators to explore alternatives that offer greater customization, […]

By Maria Myre

Ready to Streamline Your Newsletter Process?

Find out how FeedOtter can transform the way your team builds and sends emails with our personalized 1:1 demo.

Book a Demo

Learn 4 Tools to Determine Audience Segmentation in Pardot

What is Audience Segmentation? As a content marketer, it’s common to hear that segmenting your data is important, but do you know why it matters? Segmenting your customer data allows you to pinpoint different subgroups that relate to another in one or more ways. This simple strategy can be extremely beneficial to a content marketer. […]

By Andy Theimer

How to Create a Jaw-Dropping Newsletter for Marketo Using the BEE Free Editor

Let’s face it, while Marketo is an amazingly robust platform, its email editor leaves a little to be desired. If you’re tired of spending hours trying to build an email newsletter for Marketo with their editor only to settle for “good enough”, you should check out the BEE free editor. With this free online email […]

By rkoonse

Effective Content Strategy and Distribution in Pardot

As a content marketer, you understand the value of content and the role that it plays in your marketing strategy. Developing a strong content strategy helps to establish you as a thought leader on a subject and engages your audience without pushing an aggressive call-to-action. Similarly, a strong inbound strategy helps naturally attract new leads […]

By alison

Pardot Engagement Studio: How to Build a Workflow in 3 Easy Steps

A workflow can be summed up in one phrase. They can save you a ton of time! Specifically, a workflow is a sequence of actions that are automated based on set criteria. This criterion is usually established by a prospect’s behavior and/or data your business has collected on that individual. A workflow can be built […]

By Andy Theimer

Designing Pardot Campaigns in 5 Easy Steps

Updated September 2020 When you are first getting started with Pardot, the concepts of nurture marketing and marketing automation may be new to you. And, even if you already have a good understanding of these concepts, you may need some new campaign ideas from time to time. The way to ensure that you are successful […]

By alison

7 Strategies to Help Your Business Better Listen to Your Audience

How do you begin your content marketing strategy? Certainly, you don’t start on a whim—chances are you base your content strategy on your audience. But are you listening clear enough? Do you have the right information in place to reach the appropriate audience? Here are some strategies to utilize for social media listening. Utilize Customer […]

By Amanda

5 Quick Basics of Dynamic Content for Email Marketing

It is easy to wonder—what is the future of email marketing? How can I improve my well-oiled email marketing strategy? The most recent advancement in email marketing strategy that every marketing manager should consider is the use of dynamic content — also known as personalized content — in their email marketing. Dynamic content is the […]

By Amanda

What Are Second-Tier Links, and Why Are They Crucial for SEO?

Back in 2016, Google confirmed that content and link building is what put your website in the SERPs. And unless you’re brand new to the digital marketing and SEO world, you’re probably not surprised. Link building is often the most used form of SEO because, for the most part, it’s the easiest. Create ways to […]

By Amanda

Pardot Engagement Studio: 5 Surefire Ways to Master the Basics

The Pardot Engagement Studio makes email marketing automation a breeze—if you know how to take advantage of all of its features. The Pardot Engagement Studio allows you to visualize all of your drip email campaigns. A drip campaign is like an irrigation system for your email-generated leads. A pool of leads trickles down a system […]

By Amanda

4 Marketing Tasks You Should Automate and 2 Tasks You Shouldn’t

Inbound marketing takes up tons of time. If you’re creating custom content, social posts, targeted emails—it can be overwhelming. Like all other industries, automation has made inbound marketing easier for the average marketer. About 51% of companies use marketing automation, and even more plan to move forward with new technologies. There are tons of programs […]

By Amanda

HubSpot vs. Pardot for Marketing Automation

At the turn of the millennium, the world of marketing welcomed HubSpot and Pardot in 2005 and 2006, respectively. These two companies have since changed the game of traditional marketing, rewriting the rules of customer relationship and campaign management with the introduction of marketing automation. Essentially, marketing automation runs on software that manages and organizes […]

By Amanda

5 Udemy Courses to Help You Master Marketing Automation

Marketing automation has become a buzzword in the marketing world, but it is important to understand that it should not be misunderstood as a quick-fix, but rather a way to enhance the marketing tasks you are already doing in a way that is still customer-centered. Marketing automation does not do things for you, you still […]

By Amanda

« Previous 1 … 8 9 10 11 12 13 Next »