Content-to-email automation

Automate the emails your ESP can't

Feedotter is a content-to-email automation platform. It connects your CMS, website, feeds, APIs and spreadsheets to the email platform you already use, turns that content into polished emails in your own template, and sends them automatically or as ready-to-review drafts. There is no migration: your lists, segmentation and reporting stay in your ESP.
Keep your email platform
Keep your templates and design
Stop rebuilding the same email
Convera Daily Market Update newsletter built with FeedotterStanford Report newsletter built with FeedotterInc. This Morning newsletter built with Feedotter
Grist newsletter
Grist
Climate Beat Daily
Grist newsletterConvera newsletterStanford newsletterInc. newsletter

Trusted to automate business-critical emails for

Turning content into reliable email workflows since 2016.

Thousands of companies use Feedotter to email their content

Fast Company newsletter
Fast Company
Exclusive News
S&P Global newsletter
S&P Global
Market Intelligence
RiskReview newsletter
RiskReview
Weekly Digest
UWASH newsletter
UWASH
Office of the President
BOK Financial newsletter
BOK Financial
Financial News and Insights
Built for your industry

Feedotter works the way your industry works.

From financial research to security intelligence to editorial publishing, see how teams like yours use Feedotter every day.
Financial services
Automate the delivery of research, market updates, and personalized investment content to clients and advisors.
Research updates, market commentary and fund-performance emails built from your data and sent on schedule.
See how financial teams use Feedotter →
Cybersecurity
Route threat intelligence, security advisories, and analyst research automatically, as fast as the threats move.
Security advisories and threat research sent when they are published, routed to the right subscriber segments.
See how security teams use Feedotter →
B2B Publishing
Give editorial teams a structured, on-rails publishing workflow with ad slots, permissions, and one-click send.
The Channel Company produces more than 200 newsletters a month with Feedotter, at seven minutes each instead of about two hours.
See how publishers use Feedotter →
Healthcare
Deliver compliant, personalized health communications to patients, providers, and member populations at scale.
Health content matched to subscriber preferences and sent through the platform your team already manages.
See how healthcare orgs use Feedotter →
B2B SaaS
Keep customers engaged with automated product updates, release notes, and curated content, without taxing your marketing team.
Product updates, release notes and blog digests sent automatically from your changelog and blog.
Associations
Keep members informed and engaged with newsletters that pull from your publications, events, and member content automatically.
IEEE has used Feedotter with Marketo for about six years in its weekly newsletter workflow.
~6
Years with Feedotter and Marketo
Minutes
Content handoff, down from several hours
Replaced
The Google Doc handoff
Customer stories

How IEEE Streamlines Their Weekly Newsletter Workflow

“Instead of having to wait several hours for content to be shared, we're able to see content submitted within a few minutes.”
350%
Newsletter audience growth
150
Emails a month, up from 32, no staff added
9
Regions covered, up from 2
Customer stories

YouGov Increased Their Newsletter Audience 350%

“Feedotter makes our team so efficient that we can now create 9 custom newsletters in less time than we previously could create 2.”
94%
Less time per newsletter
376 hrs
200+
Newsletters a month
Customer stories

How The Channel Company Scaled Global Newsletter Production with Feedotter

“We didn’t want our teams spending hours manually rebuilding newsletters. Once we saw what Feedotter could do, it was the clear solution.”
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FAQ

Everything you need to know about Feedotter.

Still wondering whether your workflow is a fit?
What is Feedotter?

Feedotter is a content-to-email automation platform. It connects content and data from websites, CMSs, APIs, databases, spreadsheets and feeds to the email platform you already use, and automates building and sending emails from it.

What is content-to-email automation?

Content-to-email automation is software that turns the content and data a company already publishes into formatted emails and sends them automatically, or as ready-to-review drafts, through the email platform the company already uses. Read the full explainer on the Feedotter blog.

Does Feedotter work with our existing ESP, and do we have to change our sending infrastructure?

Feedotter works with Marketo, HubSpot, Pardot (Account Engagement), Eloqua, Salesforce Marketing Cloud, Mailchimp, Braze, Omeda, Iterable and more, and you do not change anything about how you send. Feedotter hands the finished email to your ESP, which keeps managing contacts, leads, segmentation, delivery and reporting. Nothing is migrated.

Can we use our own email templates, and how much control do we have over design and branding?

Yes. Feedotter fills in your own HTML template, in any row and column layout, so every email matches your brand. There are no limits on design, and images are found, resized and formatted for email automatically.

Can Feedotter pull from our CMS, WordPress, custom APIs or RSS feeds?

Yes. Native connectors cover WordPress, Contentful, Arc XP, Brightspot, dotCMS, Adobe Experience Manager, Airtable, Google Sheets, YouTube and more. Generic RSS, JSON, XML, API and file ingestion covers everything else, and one email can combine several sources.

Can our team review emails before they are sent?

Yes. Feedotter has a ready-to-review mode that creates draft emails, notifies your team and waits for approval before publishing.

How much time does Feedotter save?

It depends on how many emails your team builds by hand today. The Channel Company cut build time from about two hours to seven minutes per newsletter, saving 376 hours a month across more than 200 newsletters. YouGov went from 32 to 150 emails a month without adding staff.

Can our team use Feedotter without a developer or IT support?

Yes. Your team sets up automations, maps content, builds newsletters and creates review workflows without a developer.

What kinds of emails can Feedotter automate?

Newsletters, editorial digests, research updates, market commentary, security alerts, member communications, product updates and other recurring emails whose information originates outside the email platform.

Is Feedotter secure enough for enterprise use?

Yes. Feedotter is SOC 2 compliant and supports SSO, role-based permissions and audit logging. The enterprise solution includes enhanced security controls and dedicated account management.

Show us an email you'd like to automate.

Send us an email your team produces today and tell us where its content comes from. We'll show you how Feedotter can automate the workflow using your content, your design, and your existing email platform.