The FeedOtter Blog

Helpful articles on marketing automation, email marketing, and best practices with Marketo, Pardot, and Eloqua.

Introducing: FeedOtter’s New Visual Editor

We’ve officially released the new visual email editor, a brand new way to build and design your emails with FeedOtter. With the new Visual Editor, you’ll get an even more streamlined workflow when customizing the elements of each email newsletter, using our WYSIWYG email editor. Here’s a visual walkthrough to show how it looks: How […]

By Maria Myre

How to Easily Find An RSS Feed URL for Any Website

Need to find an RSS feed URL for a website? RSS feeds are useful for a variety of reasons, from staying up-to-date on everything that a website publishes to promoting your content via social media scheduling tools like Hootsuite, Buffer, etc. Using an RSS feed reader can help you stay updated on content from your […]

By Andy Theimer

Emailing Blog Posts in 2024 – What Do Marketers Think?

It’s 2024…and email marketing efforts continue to evolve in an effort to maintain relevancy and value amidst a challenging and fast-evolving landscape. We wanted to know how marketers truly viewed the topic of emailing blog posts in the modern marketing era so we spent over a month interviewing more than 20 marketing experts to find […]

By Andy Theimer

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How To Get Started with Audience Building and Custom Content

Content marketing and audience building can go hand-in-hand, but only if you take the right approach. To create strong, compelling content, you’ll need to keep your finger on the pulse of your audience — what they need, what stresses them out, and what makes them happy. And once you create content that speaks to your […]

By Amanda

3 Ways to Keep Subscribers Engaged with Your Email Campaigns

We all know what it feels like to subscribe to a brand or website that we really like and quickly be turned off by the subsequent email campaigns that follow. Sure we wanted to see some emails, but getting them in highly frequent increments can be enough to take anyone from enthusiastic to annoyed. According […]

By Amanda

5 Ways to Enrich Subscriber Data in Email Marketing

Getting good subscriber data about email and CRM lists can be challenging for even the savviest email marketer. Privacy is a big concern for many people, and that means some of your subscribers will dig in their heels at the thought of handing over anything more than their email address. Basic facts like age and […]

By Amanda

Why Having an Email Preference Center is Important in Email Marketing

People love having choices. As an email marketer, one of the simplest ways you can keep your subscribers happy is to give them options about the emails they get from you. This is helpful for you, too – when your subscribers can adjust the frequency and content of the emails they receive, they’re more likely […]

By Amanda

How to Personalize Your Email Marketing for Better Results

If you want to get someone’s attention, call them by name. This is just as true in marketing as it is in any other context. Studies and reports have consistently found that when you personalize your email marketing, those emails tend to perform better than generic ones, and the demand for tailored content isn’t slowing […]

By Amanda

How To Use Structured Data the Right Way

Many marketing professionals and small business owners can roll with the punches until any sort of “coding” gets thrown at them. It’s an unfortunate truth, but any sort of coding or structured text can send even some of the best digital marketers into an anxiety spin. Structured data is a way for website owners to […]

By Amanda

Generate New Blog Topics with These 8 Easy Ideas

One of the most difficult things about starting a blog and keeping up with a blog is coming up with topic ideas. It seems like this should be the simplest part because, after all, once you have a topic, the real “work” begins. However, truth be told, articles can be researched and written rather easily […]

By Amanda

The Local SEO Survival Guide for Small Business Owners: 7 Tips to Get You Started

It’s easy to find SEO advice on the internet, but much of that advice is geared towards boosting your visibility all over the world. For businesses that provide a local product or service, such as restaurants, salons, and cleaners, local SEO is much more important. Local SEO is what gets customers in the door and […]

By Amanda

How to Build Your Mailing List from Scratch

It is easy to believe that email marketing is effective and a key component of any marketing strategy, but if you don’t have an email list, that task can seem daunting. All too often, people turn to purchasing lists, which is not only against best practices but actually illegal on many of the mail servers. […]

By Amanda

Is Your Source Code SEO-Friendly? 7 Simple Tweaks to Make Today

There’s more to on-page SEO than just content. Your web copy and blog indeed have a big impact on how you rank in Google and other major search engines, but if you don’t audit your source code regularly, too, you’re missing part of the picture. Here are seven simple things you can do to improve […]

By Amanda

Quick and Easy Best Practices for Yoast

Most WordPress users know that there are thousands of plugins available to improve your website, and if you’re like everyone else on the web, you’re always looking for new ways to optimize your website for SEO. Of the thousands of SEO plugins available, Yoast SEO is one of the most used. Below is a guide […]

By Amanda

Blog Post Anatomy: What Makes a Great Technical Post?

For many, a “technically” great blog post has everything to do with SEO and optimization. While this may be a small part, SEO is actually a very creative aspect of blog post writing. Focusing on something called Open Graph can actually bring your blog posts to the next level. This idea is unfortunately still overlooked […]

By Amanda

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