The FeedOtter Blog

Helpful articles on marketing automation, email marketing, and best practices with Marketo, Pardot, and Eloqua.

Introducing: FeedOtter’s New Visual Editor

We’ve officially released the new visual email editor, a brand new way to build and design your emails with FeedOtter. With the new Visual Editor, you’ll get an even more streamlined workflow when customizing the elements of each email newsletter, using our WYSIWYG email editor. Here’s a visual walkthrough to show how it looks: How […]

By Maria Myre

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6 Key Ways to Create Smarter Email Automations with Pardot

Email marketers are often under pressure to streamline and automate their efforts … without sacrificing high quality outputs and a personalized touch. Whether you’re sending newsletters, product updates, or nurturing leads, there are some quick and easy ways to automate all or part of your email campaigns in Pardot to help save time and maintain […]

By Maria Myre

Case Study: How Ziff Media Group Publishes 50+ Newsletters a Week with FeedOtter

Ziff Media Group—or ZMG, as it’s commonly called—is a growing collective of premium publishers, each providing a unique perspective on a unified belief: tech is today’s lifestyle. With cutting-edge content and a need for an efficient process that manages an incredibly high volume of newsletters each month, ZMG requires a reliable tech stack that suits […]

By Maria Myre

Top B2B Newsletter Examples from 2024 (& where to find more)

How do you create a high-quality newsletter, send it out consistently, and still have enough time and energy to stay on top of the latest trends? It’s an evergreen challenge, and one that can unfortunately make the difference between a successful newsletter publication, and one that slowly fizzes out over time as newer, more cutting […]

By Maria Myre

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Dangers of Not Emailing Your Blog Posts in 2023

In today’s digital landscape, where content is abundant and attention spans are fleeting, promoting your blog posts effectively is more critical than ever. Neglecting email marketing as a means of distributing your blog content can have severe consequences. In this article, we’ll explore the dangers of overlooking email promotion in 2023, backed by data and […]

By Andy Theimer

Using Recipient Time Zone in Marketo emails

Easy steps for using recipient time zones in Marketo emails

Ever wondered what the Recipient Time Zone option below your Marketo scheduler was for? Anytime you’re sending marketing emails to your recipients, a big question can be the best time to send this email you’ve carefully curated. You can always find blog posts and research on the optimal time to send your emails for the […]

By Andy Theimer

New UI Walkthrough: Updates for a Better, Easy to Use Interface

FeedOtter has some exciting new UI changes to the Automated campaigns area. While sending is the same and your existing campaigns will continue to run according to their normal schedules, the Edit Campaign screen has been updated and rearranged for easier access to certain features and to optimize user flow. Let’s walk through what’s changing: 1. Templates […]

By Andy Theimer

A/B Subject Line Test Marketo RSS Emails In 7 Easy Steps

When it comes to marketing, emailing your clients and prospects is a great touchpoint for interaction with customers. Using Marketo’s A/B Subject line test will help you ensure you have the perfect attention-grabber for your emails. When emailing, many emails go straight to the trash or unread. How can this be reduced? According to Yes […]

By Andy Theimer

3 Easy Tips for Reducing Unsubscribes on Content Emails

Working with email automation and customers sending website content to their subscribers, we see lots of questions about high unsubscribe rates and what our best tips for reducing unsubscribes on routine content emails are. Gaining lead subscribers is one thing, keeping them can be just as difficult for marketers. Reducing Unsubscribes The first step to […]

By Andy Theimer

5 Things You Need to Know for Building Marketo Email Templates

Emailing your content with Marketo is a great way to reach your audience directly in their inbox. Using Marketo’s email builder can be difficult and always comes with its own set of challenges. We recently dug into creating and design our own Marketo email templates and the ability to email your podcast with Marketo. Here’s […]

By Andy Theimer

Emailing Your Podcast With Marketo [Webinar Summary]

Recently I hosted a webinar on Emailing Your Podcast With Marketo. Podcasting in the B2B space is becoming increasingly popular as a medium for sharing your content and thought leadership. The best way to share that content – emailing your podcast episodes directly to subscribers. That’s why I decided to carve out time to discuss […]

By Andy Theimer

The State of Personalized Content in Pardot Emails & Newsletters

Last week, I gave a webinar presentation on the State of Personalized Content in Pardot Emails & Newsletters. I covered big topics like: Giving subscribers a way to tell you what topics of content they want. Looking at several preference center options. Email best practices for saving time. What personalization options are available in Pardot […]

By Andy Theimer

Are you honoring your email preference center?

I’ve been working with Pardot users to optimize their email content for years. One of the most common challenges I see for any team is honoring email preferences. Every team I work with aims to provide users with relevant content. The preference center is a tool to help marketing teams send the right message at […]

By Andy Theimer

Using the Marketo Operational Email in FeedOtter

Using the Marketo Operational Email Feature With FeedOtter In 4 Easy Steps

Email marketing is a necessity for lead generation, traffic back to your website and ROI; but, too many marketing emails to the same potential leads can turn people away from your content. Marketo understands this concept and created communication limits for their emails to prevent sending too many emails. Along with communication limits, Marketo also […]

By Andy Theimer

Tips to Update Existing Blog Content for Better SEO

When I first joined FeedOtter, the first task I was given was updating content for SEO. FeedOtter had a plethora of blog articles and a steady stream of organic traffic, but Andy, FeedOtter Founder, knew it could be improved. Within weeks of implementing SEO updates to the content, we started noticing improvements in site traffic. […]

By Jennifer Bowman

The Top Free Email Builders to Use with Eloqua in 2021

As any modern marketer will tell you, your marketing emails’ design is almost as important as the content — if not more. However, not everyone is a designer or has the capacity to spend hours coding multiple emails for various campaigns. Free email builders have become a valuable asset to many marketers because they solve […]

By Jennifer Bowman

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