The FeedOtter Blog

Helpful articles on marketing automation, email marketing, and best practices with Marketo, Pardot, and Eloqua.

Emailing Blog Posts in 2024 – What Do Marketers Think?

It’s 2024…and email marketing efforts continue to evolve in an effort to maintain relevancy and value amidst a challenging and fast-evolving landscape. We wanted to know how marketers truly viewed the topic of emailing blog posts in the modern marketing era so we spent over a month interviewing more than 20 marketing experts to find […]

By Andy Theimer

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Pardot Personalization Tokens for Newsletters Made Simple

Personalizing your emails can be a great way to engage and connect with your subscribers. By dynamically inserting subscriber-specific information, like names, job titles, or recent interactions, you can use personalization tokens to transform generic newsletters into highly targeted communications that engage and convert. Today, we’re taking a look at which tokens are available to […]

By Andy Theimer

Best Martech Tools to Grow and Scale Your Operations

Did you know that a recent study in the UK found that 54% of marketers are using 50 platforms or more in their martech tech stack? The study went on to unearth a fact that might come as no surprise: the majority of marketers are looking to simplify their tech stack in the next 12 […]

By Maria Myre

How to Improve Email Deliverability for B2B Newsletters in 2024

Email deliverability is all about making sure your emails land in your recipient’s inbox instead of their spam folder. Unfortunately, an estimated 14.3% of all B2B emails go missing, or are otherwise caught by spam filters.

By Maria Myre

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How to Set Up a MailChimp RSS Campaign with FeedOtter in 5 Easy Steps

While MailChimp is undoubtedly a great email marketing tool with increasingly greater tools as they expand their product offerings, their RSS email creation tool leaves much to be desired. It’s a tedious, time-consuming process, so for this post, I decided to create a MailChimp RSS campaign in both MailChimp and FeedOtter to share my takeaways […]

By Jennifer Bowman

How to Use Eloqua for Content Marketing

Previously we’ve talked about using Pardot to create an effective content strategy, but Pardot is not the only marketing automation tool on the block. Did you know that you can also use Eloqua for content marketing to create and leverage a content strategy? Content marketing — and subsequently, content strategy — is an invaluable component […]

By Jennifer Bowman

How Genesys Scales and Automates Global RSS Content Distribution with FeedOtter

Background Genesys® is the global leader in cloud customer experience and call center software solutions to thousands of organizations of all sizes and levels of complexity worldwide. Headquartered in California, Genesys has more than 5,000 employees worldwide and delivers more than 70 billion remarkable customer experiences in over 100 countries every year. Like other enterprise […]

By Jennifer Bowman

19 Resources That’ll Make You Better at Email Automation

Email automation is a cornerstone of any great marketing program, especially when done right. The right tools and resources help you cut down on hours spent doing manual tasks, freeing your schedule to focus on higher-priority projects. And, as we approach 2021, there certainly is no shortage of email automation resources. But how do you […]

By Jennifer Bowman

The Ultimate WordPress SEO Plugin Comparison: Rank Math vs. Yoast

When it comes to WordPress plugins, there certainly is no shortage of available options. There are thousands of plugins available to help you improve and run your website more efficiently. And like most marketers, you’re most likely constantly seeking new ways to optimize your website for SEO, which is where the plugins come in handy. […]

By Jennifer Bowman

6 Stellar Ways to Automate Holiday Marketing Emails to Drive Engagement

It’s October, and holiday marketing and advertising are in full swing. Many brands rely on email marketing during the holiday season to communicate their sales and promotions to their customers, as well as create and send content that converts prospects into buyers. When you automate holiday marketing emails, not only do you increase touchpoints with […]

By Jennifer Bowman

5 Benefits of the Pardot WordPress Plugin

Pardot and WordPress are two of the most popular platforms—Pardot for its marketing automation tool and WordPress for its content management system (CMS). If you’re a user of both platforms, this post is for you! This post explores the top five benefits of using the Pardot WordPress plugin. With the Pardot WordPress plugin, you can […]

By Jennifer Bowman

WordPress RSS Feeds for Categories and Tags

WordPress makes an RSS feed for just about anything on your website. WordPress RSS feeds allow you to streamline the creation and automation of content email campaigns. Here, we’ll show you how to find many different WordPress RSS feeds for your website. WordPress RSS Feeds for Categories One Category Feed Here’s what the WordPress RSS […]

By Andy Theimer

How To Remove “This Post First Appeared” From Your Blog’s RSS Feed in WordPress

“How can I get rid of the ‘This post first appeared on’ sentence on my blog’s RSS feed?” That’s a popular question that FeedOtter receives often from marketers. The sentence ‘This post first appeared on’ seems innocuous enough, but can actually be problematic. In an age where marketers are repurposing content and updating old posts […]

By Andy Theimer

5 Must-Send Welcome Emails to Send New Blog Subscribers

When it comes to emailing out blog posts, sending a welcome email as soon as they subscribe is a great way to kick off your newsletter and engage your new clients. Why? It can take a minute before your new subscribers actually get anything in their email, they might even forget they subscribed and wonder […]

By Andy Theimer

10 Unique Ways to Grow Your B2B Blog Subscriber List

So, you have a B2B blog and are producing great content, but it may feel like that content isn’t getting viewed as much as you would like. And let’s face it, being in the B2B world, we don’t want people to just read our blogs, we want them to subscribe to them so that we […]

By Kristen Matthews

How FeedOtter Selects Email Campaign Images

Email campaign images are great ways to stand out to readers and grab their attention. It can truly make or break your email. When you manually create your email campaigns, you have control over which email campaign images are used. But what about your automated emails? One of FeedOtter’s best features is the ability to […]

By Andy Theimer

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