In today’s fast-paced digital landscape, marketers are constantly juggling multiple tasks—from brainstorming content ideas to publishing across various platforms. With the sheer volume of work involved, it’s easy to feel overwhelmed and stretched thin. That’s where content marketing automation comes in, offering a way to simplify and streamline your workflow. By leveraging the right tools, […]
Marketo Engage users often take on multiple roles throughout the day, from creating content to managing emails to editing code. It’s a collection of tasks that can quickly become overwhelming and take enormous amounts of time from your workday. That’s why we created a roundup of the top five tools you can leverage to help streamline […]
Are you having trouble turning leads into sales? This could be because you’re not maximizing your lead nurturing strategy. Or maybe your lead nurturing strategy is doing more harm than good. Don’t fret, because this post is here to help you identify mistakes you may be making in your lead nurturing strategy and once these […]
In this tutorial, we are going to focus on the FeedOtter code that allows you to incorporate multiple RSS feeds into your FeedOtter automated emails. Please note, this post is all about the code! If you’re looking for a simple setup guide please read our walkthrough post. How to Use Multiple RSS Feeds to Build […]
DivvyHQ is a content marketing platform that is a planning and workflow tool used by heavy-hitting content producers like Aflac, Red Bull, Mercedes-Benz, the National Geographic Channel, and many others. We talked to DivvyHQ co-founder Brody Dorland about how the content marketing platform company got started and how a company lines up high-value customers like […]
User-generated content is just what it sounds like—content created by someone other than your brand. The theory behind its effectiveness is simple: it is always more trusted than content the brand puts out about itself. Consumers increasingly look to their peers for brand recommendations and advice, and user-generated content fulfills this for them. User-generated content […]
Content marketers have a broad variety of tasks. Creating content, promoting content, engaging with readers and running social media channels are just a few of the many things you probably have to do each day. One thing that often gets overlooked is ensuring that you’re creating content for all stages of the buyer’s journey to […]
M.S. Rau Antiques has been offering rare and important antiques, fine art, and jewelry for over 100 years. Prices at the store range “from just under a thousand dollars all the way up to millions of dollars,” according to Sue Loustalot, the company’s website director and a long-time employee. “Our customers are business owners, executives […]
Content marketers wear many hats. From researching content topics to writing engaging content to promoting content, there is a lot of work to do in order to run a dynamic content marketing strategy. But what if we told you that your workload could be lighter? Learning what areas of your content marketing strategy that you […]
Email marketing comes in all shapes and forms. It can be a simple one-time message blasted out to all your contacts, or it can be a large-scale multi-tiered campaign carefully dripped out to specific customers at key times. In order to truly understand the how, when, and why of email drip campaigns and email marketing, […]
As content marketers, we live and breathe our brand all day and every day, so it’s easy to get tunnel vision when it comes to our content marketing strategy. This fixation can prevent us from critically looking at our content marketing strategy from an outsider’s perspective, and see where things could be done differently or […]
It may be a tired cliché to bring up the carpenter’s toolbox when discussing proper preparation and usage of the right content marketing tools, but let’s put it in a slightly different light. Finish carpenters have a more precise and exacting task then general carpenters do; their job is to make it all perfect and […]
By now, everyone knows you need a B2B blog for your brand. However, keeping up with a blog takes a lot of time and marketers don’t always see the results they want from their content. Desired results typically include generating new leads and converting leads into a client, as well as giving your website better […]
Do you have some cool new product features that you’re about to launch but don’t know how to tell your target consumers about them? Or maybe you want to tell your current clients about features they can upgrade to? Or maybe both? This post is here to help, because launching a new feature and marketing […]
