The FeedOtter Blog

Helpful articles on marketing automation, email marketing, and best practices with Marketo, Pardot, and Eloqua.

Maximizing Engagement: Content Personalization Tips for B2B Marketers

Personalized content isn’t only for ecommerce and retail brands. B2B companies can benefit from personalization, and this article covers a few advanced techniques for B2B marketers.

By Andy Theimer

New Image Crop and Resize Tool

It’s finally here: image crop and resizing within the FeedOtter interface.

By Maria Myre

AI Rewrite Now Available in FeedOtter

One of our most anticipated features is finally here: the AI rewrite tool, which is incredibly helpful for getting those content summaries looking their best. With the AI rewrite, you can now change the tone, lengthen/shorten, or summarize the content that FeedOtter pulls into your newsletters. How the AI Rewrite Feature Works When you are […]

By Maria Myre

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7 Keys to Creating Emails That Engage and Convert B2B Buyers

Email is the most impactful (and affordable) way to communicate with your customers. For every $1 that you spend in email marketing, you stand to gain a $44 return on investment. Also, despite the fanfare behind social media platforms such as Facebook and Instagram, email marketing still reigns supreme. Research shows that email marketing is […]

By Rachel Foster

3 Innovative Ways B2B Content Marketers Nailed It

These days, content is as varied, creative, and effective as ever before…which means it’s even more challenging to stand out in the crowd. In the B2B industry, competition is fierce. There are countless ways to use engaging B2B content to drive your business, but which methods will work best for you? We have picked out […]

By Kristen Matthews

10 Awesome Content Marketing Metrics You Should Know

If you’re reading this post, then you probably already know that content marketing is a crucial strategy for your brand. However, having clearly defined targets and awesome content isn’t enough. Having a plan to analyze your content promotion and track it from ideation to fruition is critical, so you’ll be able to build off of […]

By Kristen Matthews

Promote Content With These 8 Tips Proven to Drive Leads and Brand Interest

If you’re like most marketers, you feel like you’ve been creating engaging content all along, but it just doesn’t get as many views as you need it to. You’ve put a lot of work into creating content and you know that readers would love it…if you could just get them to read it. Sound familiar? […]

By Kristen Matthews

Creating a Story Map from A to Z

Story mapping is a practice that can be applied to many verticals to organize and visualize a new project, including (but not limited to); customer or product journey, go-forward plans, or basic project management. The process is useful when collaborating with multiple stakeholders to understand key objectives, communicate on workflow, and visualize progress. Story maps […]

By Amanda

5 Ways You Can Use B2B Content Marketing for Lead Generation and Conversion

Content marketing is shown to be three times more successful than traditional marketing strategies and can even cost less than doing things the old fashioned way. Knowing this, content marketing can be extremely beneficial for your business when done correctly. Let’s examine five ways you can leverage B2B content marketing for lead generation and conversion. […]

By Kristen Matthews

Story Mapping 101: How This Organization Strategy Can Set Your Business Apart

User story mapping is relatively simple: you’re talking about a user’s experience with your product in a format that explains their journey like a story. The concept was invented by Jeff Patton because he noticed that oftentimes people would get lost in arguments about a product’s features, and the actual user experience would get put […]

By Amanda

What New Content Marketing Research Reveals

In the fast-paced and dynamic world of digital marketing, it’s hard to keep up with all the trends and changes. And, to get more specific, the ways successful marketers are using various forms of content to optimize their message are advancing at a fast and furious rate. To get the full benefit of any analysis […]

By Kristen Matthews

How to Use Story Mapping to Improve Website Navigation and Architecture

What is story mapping? Story mapping is just what it sounds like: a map that tells a story. The story it’s telling is that of a user’s experience with your product. It was developed by Jeff Patton and gives development teams the ability to visualize a user’s journey through a product from start to finish, […]

By Amanda

7 Creative Ways to Promote B2B Content

Here’s an amazing fact: the most successful B2B marketers spend roughly 40% of their budget on content marketing. That’s a huge number, and it proves what a powerful strategy content marketing can be. Unfortunately, too many marketers simply create great content and then call the job done. Creating content is only part of the job; […]

By Kristen Matthews

The Top 5 B2B Marketing Podcasts to Listen to in 2019

Updated September 2020. We still recommend these B2B marketing podcasts! Digital marketing changes so rapidly that it’s almost a full-time job just to keep up with trends and develop modernized strategies. As we head into 2019, we here at FeedOtter want to help marketers find ways to stay constantly inspired and innovative so that you […]

By Kristen Matthews

New Feature: Add UTM Tracking Codes to RSS and Curated Emails

New FeedOtter Feature: Add UTM Tracking Codes to RSS and Curated Emails This week we added a new feature to FeedOtter that makes the addition of UTM tracking codes super-easy. Watch my short video tutorial above or keep reading the transcript below. Hi everyone this is Andy from FeedOtter here to talk about our […]

By Andy Theimer

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